By
Philippe Vipathkun
Photo: 3.bp.blogspot.com
In YouTube alone, these figures can already impress you: second biggest search engine after Google, one hour of video uploaded every second, over 400 billion videos viewed everyday, over 800 million unique users each month, over 3 billion hours of videos watched each month, and more video is uploaded to YouTube in one month than the 3 major U networks created in 60 years. With all those statistics, who would not want to leverage on this medium?
In addition, when a video is present on a product page, customers spend 9% more time in viewing the page than when no video is in there. Statistics also show that 60% of respondents said they would rather watch a video than read texts in a webpage. Also, 22% said they generally like watching videos more than browsing texts for information about a product or service.
Furthermore, 75% of all executives said they watched work-related videos on business websites at least once a week and more than 50% use YouTube to watch those types of videos. Also, in a survey made by Forbes in October 2010, 65% of U.S. executives visit a vendor's website after viewing a work-related online video.
With all those statistics, it is presumed that you have come to understand how crucial videos are in a business website today. Video production companies summarises the reasons for having an online video as follows:
Photo: 3.bp.blogspot.com
In YouTube alone, these figures can already impress you: second biggest search engine after Google, one hour of video uploaded every second, over 400 billion videos viewed everyday, over 800 million unique users each month, over 3 billion hours of videos watched each month, and more video is uploaded to YouTube in one month than the 3 major U networks created in 60 years. With all those statistics, who would not want to leverage on this medium?
In addition, when a video is present on a product page, customers spend 9% more time in viewing the page than when no video is in there. Statistics also show that 60% of respondents said they would rather watch a video than read texts in a webpage. Also, 22% said they generally like watching videos more than browsing texts for information about a product or service.
Furthermore, 75% of all executives said they watched work-related videos on business websites at least once a week and more than 50% use YouTube to watch those types of videos. Also, in a survey made by Forbes in October 2010, 65% of U.S. executives visit a vendor's website after viewing a work-related online video.
With all those statistics, it is presumed that you have come to understand how crucial videos are in a business website today. Video production companies summarises the reasons for having an online video as follows:
- Clients want videos. They enjoy it more than reading texts. If you do not give it to them, your competition will.
- Videos provide more content in less time. Watching a video only consumes so little of your customer's precious time. This is the reason also why they would rather watch than read. According to Dr. James McQuivvey of Forrester Research, a minute of video watched equals to 1.8 million words of read text. You can communicate so much information in a short period of time.
- Branding. Being complex as it already is, videos help you further shape your brand and convey emotions that you cannot do with mere written words.
- Various uses. Videos can be used not only in the business website but on other channels, offline presentations, email marketing campaigns, and on TV in waiting rooms.
- Website quality. Videos add to the quality of a website and make it look more professional.
- Videos show your personality and profile thus building your reputation in your chosen niche.
- Videos are crucial for the future. Online video production recognises the need for one for online business success.
Article Source: http://EzineArticles.com/7474323
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